|Nathan got a strawberry Fanta. I got a Cherry Vanilla Coke Zero. They were delicious.|
At first I was hesitant to believe Nate. Why would Dean Kamen, a humanitarian, make such a "silly" innovation? It turns out that several years ago, Coke approached him and asked to sponsor his FIRST program, a project aimed at getting kids involved in STEM education. Kamen, however, saw Coke being able to help him with a different project, giving children everywhere access to clean water. In a bit of a "I'll scratch your back..." maneuver he used technology he had already created for chemotherapy machines and created the Freestyle.
You can read more about it here: http://www.businessweek.com/innovate/content/oct2009/id2009107_810817.htm