While geek culture has gone "mainstream" it seems that a lot of parents haven't followed suit. The moms in attendance talked a lot about restricting screen time, about not letting their kids play any non-kid games, and some seemed generally concerned about letting their kids play any video games at all. At one point I asked Nicole Armstrong, the Director of Marketing at Activison to speak to current attitudes on advertisitng to women. I brought up Battlefield 3's horribly allienting "99 Problems" ad campaign, and praised her for Activision's inclusive Call of Duty "Gimme Shelter" ad. I had to stop to explain the games, the ads, and even the songs. This was definitely not a room of gamer moms.
|Jenny from Jenny on the Spot, Nicole Armstong - Director of Marketing for Activision and Suzanne Kantra - Editor in Chief of Techlicious.com|
Moshi Monsters: Moshling Zoo
Squinkies 2: Adventure Mall Surprize!
The most impressive of the games was Wappy Dog. It comes with a robotic dog that responds to commands through the DS. It's freakin' adorable, I want one for myself! It was definitely the biggest hit with all ages in the group.
To help celebrate the launch of these games, Activision sent each attendee home with a bag full 'o awesome. Over the next few weeks I will be giving away several gift packs, which are just in time for the gift-giving holidays! Stay tuned!